In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. Edelrid grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 4.08k engagements. Patagonia is topping the charts with more than 10.0k engagements per post on their 44 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
8.31k Likes • 47 Comments
More runs that look like this. ☀️
7.11k Likes • 293 Comments
For all the times we would have loved a friend to spot our holds. Explore more through the link in bio. Video: Chris Vultaggio (chris_vultaggio) Climber: Amanda Milhet
5.98k Likes • 339 Comments
"Being pregnant is one of the most daunting ultras I've attempted," Clare Gallagher wrote to us last Spring. As with any ultra, Clare found that the best way to face the challenge was to keep moving. Watch "Coming to Term" at the link in bio. Photo: Brendan Davis (brendanpdavis)
5.62k Likes • 194 Comments
Patagonia Ambassador Robbie Phillips has never said no to a sail-to-climb expedition. It wouldn’t be long before Norway called him to its rocky shores: “I’d heard stories of huge granite cliffs rising straight from the sea and up the fjords, with more rock than you could climb in a thousand lifetimes,” Robbie said. He teamed up …
4.46k Likes • 507 Comments
Canyon Woodward (canyonwoodward) is one of the strongest emerging trail runners in the US, shaped by years of big-effort running in his home range of the Smoky Mountains. He’s taken that foundation to both racing and personal mountain objectives, earning major wins nationwide and back-to-back top-three American finishes at UTMB. He also holds the FKT …
2.06k Reactions • 155 Comments • 49 Shares
For all the times we would have loved a friend to spot our holds. Explore more at https://pat.ag/F/S26/Climb Video: Chris Vultaggio Climber: Amanda Milhet
228 Reactions • 251 Comments • 3 Shares
"Being pregnant is one of the most daunting ultras I've attempted," Clare Gallagher wrote to us last Spring. As with any ultra, Clare found that the best way to face the challenge was to keep moving. Watch "Coming to Term" at https://pat.ag/F/ComingToTerm Photo: Brendan Davis
206 Reactions • 182 Comments • 5 Shares
Canyon Woodward is one of the strongest emerging trail runners in the US, shaped by years of big-effort running in his home range of the Smoky Mountains. He’s taken that foundation to both racing and personal mountain objectives, earning major wins nationwide and back-to-back top-three American finishes at UTMB. He also holds the FKT on …
267 Reactions • 83 Comments • 2 Shares
Ever think about your jacket’s journey? What would it say if it could talk? Keep a good story going. Get credit for trading in Patagonia gear you don’t use anymore at https://pat.ag/F/S26/TradeIn
182 Reactions • 109 Comments • 1 Shares
Patagonia Ambassador Robbie Phillips has never said no to a sail-to-climb expedition. It wouldn’t be long before Norway called him to its rocky shores: “I’d heard stories of huge granite cliffs rising straight from the sea and up the fjords, with more rock than you could climb in a thousand lifetimes,” Robbie said. He teamed up …
The Social Media Benchmark Report
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