In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 4.35k engagements. L'Oréal Paris is topping the charts with more than 11.2k engagements per post on their 216 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
421k Likes • 962 Comments
“The moment we saw the latex outfit, we were inspired to embrace a hyper-glam, doll-like aesthetic,“ says dojacat’s makeup artist, shablamgela. “I paired it with a bold overlined red lip, a sharp blue eye, and a striking beauty mark to echo the playful energy of the polka-dotted gloves.” Here’s how he created the pop star’s larger-than-life …
26.3k Likes • 226 Comments
45°C heat resistance. 72H dry protection. Fresh ambery fragrance. carlossainz55 doesn’t sweat it. Neither will you. #LOrealParisMenExpert #ThermicResist
19.0k Likes • 121 Comments
Since 1994, VIVA GLAM has raised over half-a-billion dollars for charities supporting gender, sexual, racial and environmental equality. Help us reach the next half-billion with three limited-edition lip products co-created with Chappell Roan. chappellroan wears MACximal Silky Matte VIVA GLAM Lipstick in UnNatural Red Head. Available 6.11.2026. Chappell Roan chappellroan for maccosmetics Photographer: Inez & Vinoodh inezandvinoodh Global Creative …
15.0k Likes • 708 Comments
Birthday weekend recap 🎂 So grateful to celebrate with olandria and friends. We definitely need to make this a yearly tradition. Love you all so much 💕
10.5k Likes • 162 Comments
Success comes with sweat... says who? Let's get started. lorealparis arsenal declanrice #LOrealParis #LOrealParisMenExpert #ThermicResist
1.77k Reactions • 122 Comments • 101 Shares
Since 1994, VIVA GLAM has raised over half-a-billion dollars for charities supporting gender, sexual, racial and environmental equality. Help us reach the next half-billion with three limited-edition lip products co-created with Chappell Roan. @chappellroan wears VIVA GLAM Lustreglass Sheer-Shine Lipstick in Roan Of Arc. Available 6.11.2026. Chappell Roan @chappellroan for @maccosmetics Photographer: Inez & Vinoodh @inezandvinoodh Global Creative Director: …
872 Reactions • 36 Comments • 65 Shares
I’m an UnNatural Red Head sun, Roan of Arc rising, and Damnsel moon. Hbu? 💄 MACximal Silky Matte VIVA GLAM Lipstick in UnNatural Red Head 💄 VIVA GLAM Lustreglass Sheer-Shine Lipstick in Roan of Arc 💄 VIVA GLAM Lipglass Air Non-Sticky Gloss in Damnsel Shop VIVA GLAM x Chappell Roan on 6.11.2026 – online or at your nearest MAC …
327 Reactions • 15 Comments • 11 Shares
The fluffy brow essential. Less effort, more brow!🩷 #nyxcosmetics #nyxprofessionalmakeup
203 Reactions • 11 Comments • 6 Shares
fluff n snatch is just THAT girl 💅 delivering up to 24 hours of soft, fluffy brows with a cream-to-powder formula and 8 fluffin’ shades to match your vibe!! #nyxcosmetics #browroutine
134 Reactions • 1 Comments • 6 Shares
girl grip but make it chocolate 🍫🎀💖 #toofaced
2.07k Likes • 227 Retweets
taking game 5 shirt requests…what else should we add? 👀 pic.x.com/OTgwGK9Mrspic.x.com/OTgwGK9Mrspic.x.com/OTgwGK9Mrs
1.46k Likes • 195 Retweets
A masterclass in artistry, creativity, and all things beauty 💄✨ @paintedbyesthr p.s. sound on for a beat you won’t wanna miss! pic.x.com/2LK7bwjKPg
84 Likes • 50 Retweets
VIVA GLAM x CHAPPELL ROAN The trailblazing pop star is the new face of VIVA GLAM – and is launching a limited-edition collection. Meet the new lip shades (co-created with Chappell herself) that give back 100%. 💄 MACximal Silky Matte VIVA GLAM Lipstick in UnNatural Red Head pic.x.com/ijOr190XcMpic.x.com/ijOr190XcM
guysssssss I’m literally basketball champion 💅💅
75 Likes • 0 Retweets
42 Likes • 4 Retweets
did someone say nyx in 5?? 😉 pic.x.com/Bps7Pm28bI
22.8k Likes • 1.02k Comments • 636 Shares
Just a few of our favorite moments from @Olandria birthday weekend in Miami 🌴✨ The laughs, the celebrations, and the memories will stay forever 💞
1.95k Likes • 50 Comments • 18 Shares
And the new face of VIVA GLAM is… COMING SOON.
970 Likes • 49 Comments • 32 Shares
The trailblazing pop star is the new face of VIVA GLAM - and is launching a limited-edition collection. Available 6.11.2026.
761 Likes • 61 Comments • 26 Shares
she thought we’d never ask — so glad we did. @Alexandra French is Urban Decay’s new Global Makeup Artist in Residence. she’s giving us an all-access pass to her vision for artistry, product innovation, and new techniques for UD. buckle up.
629 Likes • 48 Comments • 20 Shares
What if one simple switch could have a big impact? This World Refill Day, something new begins. #JoinTheRefillMovement #WorldRefillDay #lorealparishaircare #lorealparis
The Social Media Benchmark Report
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